Naming is one of the first steps to take when creating a new company. It is crucial to find a perfect name as it will be the essence of your future business .
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We present IPSYLON, a new skincare brand that will come to light very soon.
For this new brand, we created the name, the logo and the whole visual identity.
IPSYLON products use a unique technology of fast detaching and dissolving micro-vectors. This simple technique is effective and takes only two minutes.
With their suite of innovative skincare products, you apply only the active ingredient exactly where your skin needs it, without additives.
NAMING
The name ” IPSYLON” reflects at the same time, the simplicity and the high technology of this new skincare routine.
LOGO
The Y represents the pointed micro-needle delivering the active ingredients under the skin.
Elegant black capitals letters transmit trustworthiness and gravity.
COLOR PALETTE
The predominant white color communicates purity, safety and technology.
Small colours details will help to identify the different available treatments. We picked bright and complex nuances suitable for sophisticated unisex products: the desaturated blue is neither blue neither violet. It’s balancing the 3 warm colours: a strong yellow, a salmon pink and a dark raspberry red.
Matíz Barcelona 