What is a 3D Packshot?
A 3D Packshot or 3D Rendering is a realistic high quality product image created with 3D software. It is used for product development, marketing and advertising and is a great alternative to product photography.
3D Packshot vs. Photography, which one should you use?
✔️𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝗹𝗶𝘃𝗲:
We can see the result before waiting for physical mockups or finished product. Artwork Concepts, Colours, Printing Effects and Technical Specs can easily be tested on pack in 3D before manufacturing or printing.
✔️𝗦𝗽𝗲𝗲𝗱 𝘂𝗽 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗶𝗺𝗲:
We can prepare the campaign visuals even if the product is not ready yet.
You do not have to build any product or set. Nobody has to travel to the shooting spot.
✔️𝟯𝗗 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗶𝘀 𝗵𝗶𝗴𝗵𝗲𝗿, 𝗰𝗹𝗲𝗮𝗻𝗲𝗿 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗽𝗲𝗿:
3D image quality is close to perfect. Physical containers and printed labels often have scratches and print misalignment which are emphasised in product photography.
3D packshots give clean and accurate results.
✔️𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗳𝗼𝗿 𝗰𝗹𝗼𝘀𝗲-𝘂𝗽 𝗮𝗻𝗱 𝘁𝗲𝘅𝘁𝘂𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀:
3D rendering can achieve extreme light & camera settings, including low light and resolution and can depict surfaces more accurately. The scale that can be achieved with 3D rendering may be impossible with photography.
✔️𝗩𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗲𝗻𝗱𝗹𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝟯𝗗:
Once the pack shot is created there are so many variations that can be applied including angles, lighting, printing effects (foils, gloss, matt), materials (metallics, plastics, transparent, pearlescent). Possibilities are endless.
✔️𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗵𝗼𝗻𝗲𝘀𝘁:
That’s not to say 3D rendered images cannot be honest, but photography captures everything that is really there. Sure, photos are usually retouched to eliminate unwanted imperfections, but photos will give viewers a look at the real thing.
3D rendering can not substitute real life experience. Physical mock-up help to check the product in hands and interact with it.
✔️𝗟𝗶𝗳𝗲 𝘀𝘁𝘆𝗹𝗲 𝗽𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆:
When shooting lifestyle images with models, the real product will always look more authentic than a 3D rendering.
Our design agency uses renderings as a daily tool to present our creative concepts. As we usually present several ideas and the project is not yet finalised, those rendering are kept simple and descriptive.
Once the design is approved, we sometimes realized these photorealistic images.
The goal of our CGI renderings may be:
- to substitute a real photography of the product, sticking as much as possible to reality.
- to animate the product in a surreal environment, enjoying 3D to create crazy images.