MAAR is a new Spanish brand inspired by the Mediterranean Sea.

MATÍZ worked with passion together with their CEO on the whole project: from logo, brand identity to packaging and finally we created brand contents as well as POS elements.

The three first fragrances, Nayla, Mina & Élise, are elaborated with plants and flowers growing in Mediterranean countries.

MAAR Sustainable fragrances MATIZ_Barcelona Design Branding Volume Pack

The fragrances are vegan, with 97% of natural ingredients and the packaging is designed with strong attention to sustainability:

The pump and glass bottle can be easily separated to be recycled.
MAAR Sustainable fragrances MATIZ_Barcelona Design Branding Volume Pack
The box is sealed without cellophane.
MAAR Sustainable fragrances MATIZ_Barcelona Design Branding Volume Pack
Wooden cap (FSC)
MAAR Sustainable fragrances MATIZ_Barcelona Design Branding Volume Pack
Cardboard is FSC
MAAR Sustainable fragrances MATIZ_Barcelona Design Branding Volume Pack
Providers are 80% local and 20% from Europe
MATIZ Maar Packaging Design Refillable Fragrances
Refillable
MAAR Sustainable fragrances MATIZ_Barcelona Design Branding Volume Pack

MAAR Sustainable fragrances MATIZ_Barcelona Design Branding Volume Pack
Matiz_Barcelona_CGI (1)Matiz Barcelona Maar Fragrances Design CGI
Matiz_Barcelona_CGI (1)Matiz Barcelona Maar Fragrances Design CGI

After this first project, the collaboration wih Maar still continues: see the skincare line and the roll-on, launched end of 2020.

For more details, visit www.maarfragrances.com and check IG @maarfragrances

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